Revenue Management

God is Wisdom

Blessed is the man who finds wisdom, the man who gains understanding, for she is more profitable than silver and yields better returns than gold. She is more precious than rubies; nothing you desire can compare with her. Proverbs 3:13-15

Management of well-run hotels can spend hours a day making adjustments in rates to maximize profitability. And while there are very sophisticated models that are used, the process requires knowledge and making the right choice. So, if we can be that intent on managing hotel profitability, why haven’t we perfected a system to maximize how we spend our limited amount of time, talents, and other resources?

The truth is God has provided a counselor to guide our decisions, actions, and desires -- to help us know our purpose and plan for not only our lives but daily living too. But how often do we seek His wisdom and then actually follow through? It’s one thing to have a profitable business; it’s another to have a profitable life.

This is a trustworthy saying. And I want you to stress these things, so that those who have trusted in God may be careful to devote themselves to doing what is good. These things are excellent and profitable for everyone. Titus 3:8

Because God is wisdom, we can live profitably through our relationship with Jesus Christ